September 23, 2023


Only Auto

Designworks opens new Studio in Santa Monica

4 min read

The brand new world design studio is near probably the most necessary and complicated mobility hubs on the earth, and within the coronary heart of “Silicon Seashore” – the trendsetting design, media, and know-how hotspot of Southern California.

2019 BMW Vision M NEXT Concept Design Sketch Render

From the official Press Launch:

The brand new studio, overlaying an space of about 16,500 sq. ft, is the most important of the three world Designworks studios together with places in Munich and Shanghai. The construction and gear of the every of those amenities assist the transformation from bodily to digital design and growth.

Designworks Studio

With a mission to form the way forward for mobility, Designworks’ new studio will draw inspiration from this atmosphere in its work on behalf of the BMW Group, and with shoppers from quite a few different industries starting from mobility and transportation to shopper electronics, charging infrastructure and inside areas.

As each a design studio and inventive assume tank Designworks identifies world tendencies and supplies inspiration within the fields of innovation, design, and sustainability.

BMW M Hybrid V8 race car Design Sketch

Over the previous 50 years, Designworks’ capabilities and enterprise have expanded: from initially creating traditional clay fashions for car design to growing holistic mobility options that serve the entire ecosystem of city areas.

2017 Shell hydrogen dispenser concept by Designworks01

“Santa Monica is a take a look at mattress for the progressive and sustainable mobility options of tomorrow,” says Adrian van Hooydonk, Senior Vice President, BMW Group Design and a former Head of Designworks. “Designworks will generate precious impetus, inspiration, and new concepts for the design of the BMW Group manufacturers proper right here.”

“Our new studio permits us to totally exploit the freedoms digitalization offers us,” stated the Head of Designworks, Holger Hampf. “Private interplay stays a focus, however we do work otherwise in Santa Monica: On this new workspace, our processes are geared in the direction of digital communication, and we’re capable of deliver the outcomes of our work to life for shoppers in a completely new means.

Integrating artwork and design to form the longer term

The mixture of artwork and design has historically performed a significant function in BMW Group Design’s artistic work. “Artists and designers alike are ahead thinkers who query the established order, velocity up the transformation and form the longer term,” says van Hooydonk, “– just like the artist Thomas Demand: He and I each share an intense curiosity in social and cultural developments that helps us assess how related our work is for the longer term.”

2019 BMW Vision M NEXT Concept

The extent to which artwork and design might be mutually inspiring was exemplified within the run-up to the presentation of the BMW Imaginative and prescient M NEXT in 2019.

2019 BMW Vision M NEXT Concept

Adrian van Hooydonk invited German artist and college lecturer Prof. Thomas Demand to {photograph} the Imaginative and prescient Automobile properly upfront of the official unveiling. Demand took detailed pictures of the BMW Imaginative and prescient M NEXT that captured the central concepts of the car in a creative method, with out revealing the complete design.

Designworks because the BMW Group’s artistic assume tank

As a BMW Group subsidiary, Designworks is concerned in lots of inside design tasks throughout the firm. Additional, the sharing of concepts and experience developed by the studio’s work with exterior shoppers from different sectors supplies an “outside-in” perspective which helps to tell and enrich the event of the corporate’s person centric method.

On this means, Designworks developed two progressive seat research for the BMW model that mix sustainability with visionary design. In cooperation with start-ups, additionally it is experimenting with fully new manufacturing strategies and environmentally suitable, recyclable supplies, resembling bacteria-based, plastic-free and non-animal textiles that give surfaces a high-quality feel and look and supply excessive sturdiness.

BMW M Hybrid V8 race car Design Sketch

The BMW M Hybrid V8 race automobile, which just lately debuted on the 24 Hours of Daytona originated from Designworks. Its design combines conventional particulars with the know-how required for environment friendly efficiency on the racetrack.

BMW M Hybrid V8 race car VR Design Review

The paintwork recollects the colours of traditional race vehicles and brings parts of 5 a long time of motorsports historical past into the current day.

BMW M Hybrid V8 race car

For the newest Client Electronics Present (CES) in Las Vegas, Designworks created a particular app to accompany the presentation of the BMW i Imaginative and prescient Dee, a future-focused imaginative and prescient car that includes shade altering E Ink know-how.

BMW i Vision Dee App by Designworks

The app permits customers to create a “digital twin” of the car in any shade or sample with their smartphone, and mission it nearly onto any background, demonstrating how the idea may stay in the true and the digital worlds.

(Supply: BMW)

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