Australia Group Media drops Drive in favour of CarExpert
2 min read
New automotive market and writer CarExpert.com.au has introduced a brand new partnership with Australia Group Media (ACM), house to greater than 100 Australian digital and print mastheads.
The Partnership sees ACM exchange current Drive branding and content material with CarExpert.
CarExpert was based by Alborz Fallah, Paul Maric and Anthony Crawford in April 2020, the identical crew that based CarAdvice, which was acquired by 9 in 2018, the proprietor of Drive.
The partnership will see CarExpert’s content material syndicated throughout ACM’s community of greater than 100 digital and print mastheads extending CarExperts’ automotive content material to greater than 4.9 million regional and rural Australians.
“At CarExpert, we’re delighted to announce this partnership with Australia’s largest independently owned media enterprise, ACM. As independents ourselves, it’s a union that’s aligned on frequent values and one which we’re each assured will improve attain, consumption and importantly, belief, for each events”, CarExpert chief government Damon Rielly says.
“We imagine the partnership additional cements CarExpert because the vacation spot for all the pieces Australians must find out about new automobiles, including to our record-breaking YouTube channel, our current alliance with Seven West Media and the hundreds of thousands who go to CarExpert.com.au month-to-month.
“Not solely does this improve CarExpert’s worth providing for customers, it allows our content material to assist extra individuals make assured selections when shopping for their subsequent new automotive.”
ACM managing director Tony Kendall says the partnership would allow each firms to leverage their strengths and have interaction with audiences in new and progressive methods.
“We’re excited to accomplice with CarExpert and mix our regional information experience with their digital and automotive information. Collectively, we are going to publish compelling content material to tell, have interaction and encourage hundreds of thousands of readers every month,” Kendall says.
